Make all necessary repairs. Even minor things, such as a leaky faucet or chipped paint on a baseboard, can suggest to buyers that you might not be maintaining the house well in other ways, too. So we tackled several small projects that, admittedly, we had been putting off. Luckily, my husband is handy, so we didn't have to hire anyone to make these small repairs. And we had already undertaken two bigger repair projects several months prior to deciding to sell our house. In the spring of 2012, we hired someone to rebuild the portion of the fence in our backyard that was dilapidated and a major eyesore. Around that time, we also hired an electrician to check all the wiring in our 100-year-old home, fix any problems, replace several light fixtures and add outlets to several rooms.
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Stage the house. Staging involves deeply cleaning, decluttering, depersonalizing and arranging furnishings to make your house as appealing as possible. According to a survey by the International Association of Home Staging Professionals and StagedHomes.com, 95% of staged homes sell in 23 days or less, on average. So we painted the walls in a stairway that were scuffed and the ceiling of our kitchen and sunroom because they had some stains. I packed up most of my family photos that were on shelves, tables and walls. We already had a storage unit, so we were able to clean out closets and put items we weren't regularly using into it. And we turned a kid's craft room (which was cluttered with art supplies, toys and a homemade craft table covered in paint and glitter glue) into a sitting room. My goal was to make my home look like it was ready for a photo shoot for a magazine or catalog.
Our 7 Things Home Buyers Hate slide show will help you pinpoint fixes you might need to make in your home. Also see the home improvement checklist at HomeGain.com. If you lack Martha Stewart's touch to stage your home yourself, you can enlist the help of a professional stager. The bill could run anywhere from a few hundred dollars up to several thousand. StagedHomes.com has a directory of accredited staging professionals.
Set the price right. We had our house appraised before selling it, so we knew its market value. We set our price slightly above the appraisal value -- but below the prices of comparable homes nearby that were for sale. And we were selling our house by owner, so we didn't have to factor a real estate agent's commission into the price. Our goal was to sell quickly -- not make a big profit -- because we had an offer on another house and it was contingent on the sale of our home.
It's important to know what your competition looks like when you're selling a home and setting a price. View listings in your area at Realtor.com, Zillow.com or Trulia.com. If most of the homes that are comparable in size, age and location to yours have hardwood floors and granite countertops and yours has carpet and formica, you'll need to set your price lower (or make updates to fetch a higher price). If the reverse is true, you might be able to set your price a little higher and point out to potential buyers that your house has more features than comparable properties. Most importantly, though, you need to be willing to negotiate.
Spread the word. This was the key to selling our second house before we even put up a "For Sale" sign. I posted on Facebook that we would be putting our house on the market soon. I told other parents as I waited outside my kids' school that we were selling our house. I even mentioned in a Parent-Teacher Organization meeting that I needed to sell my house because the offer I'd made on another house had been accepted. A day after that meeting, I got a call from the mother-in-law of one of the other PTO board members. We showed her the house three days later, on a Friday, and got an offer -- right at the appraisal value -- on Sunday.
Even if you hire a real estate agent, you should let as many people as possible know that your house is for sale. Someone who isn't even in the market for a new house (and not checking real estate listings) may have secretly been longing for your home and might jump at the chance to buy it.
